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An SEO audit checks title tags, meta descriptions, heading structure, image alt text, internal/external links, word count, page structure, and more.
A good SEO score is 80-100. Scores 60-79 need improvement. Below 60 indicates significant issues requiring attention.
Title tags should be 50-60 characters. Too short wastes search result space; too long gets truncated by Google.
Heading tags (H1-H6) help search engines understand content structure. Each page should have exactly one H1 matching the main topic.
Keyword density is how often a target keyword appears relative to total words. Aim for 1-3%. Too high may be seen as keyword stuffing.
Alt text helps search engines understand images and improves accessibility for visually impaired users. Missing alt text is a common SEO issue.
Meta descriptions should be 150-160 characters. Google may truncate longer ones, potentially losing important information.
Audit important pages monthly. Run a full site audit quarterly. Always check after major content or design changes.